what’s bff about?
our promise
bff celebrates the unbreakable bond you share with that one true friend — the one who’s always there for you, who inspires you to become the best you can be, and who shares the good times and bad. 
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A BIG thank you for supporting our program. We've sold over 15,000 bracelets with more than $30,000 going to organizations that directly serve and support the military and their families through the AFF.
As the program ends, and within the spirit of sharing, we've donated the remainder of the bracelets (and all unmatched bracelets) to Operation Gratitude and to America's Adopt a Soldier program so that the message will continue. These will be distributed to, and appreciated by, our servicemen and their families throughout this holiday time. Wear your bracelets proudly!
We're so happy that many of our troops are home and we thank you again for making this such a meaningful program.
The BFF Team
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